about us

Here to Make Florists Lives Easier with Software

Our mission is to give florists the freedom to focus on what they love most — creating beautiful arrangements and delighting their customers. Digital Florists was born from a unique partnership between a florist who understands the challenges of floristry and a software developer with a passion for building practical, user-friendly tools. Together, they designed software that simplifies operations, allowing you to spend more time doing what inspired you to become a florist in the first place.

The Story

Gemma Wakerley Florist Partner at Digital Florists
Gemma Wakerley Florist Partner at Digital Florists

Gemma - The Florist Partner

Digital Florist Co-Founder Gemma has been the owner and manager of Booker Flowers in Liverpool since 2010. Established in 1985, Booker Flowers serves the local community for celebrations, anniversaries and events.

Booker Flowers

Booker Flowers is a busy florists, especially at peaks, but were dealing with antiquated systems to manage orders, stock and deliveries. Booker Flowers began adopting digital systems to help free time to do more of what they loved: serving customers, bringing joy, and serving the community.

Booker Flowers and Gifts Florist Shop Front
Booker Flowers and Gifts Florist Shop Front
Booker Flowers and Gifts Florist Shop Front

There must be a better way?

Going digital helped get back time day-to-day, but at peaks when they really needed it most, all the solutions out there always let the Booker Flowers team down, leading to late nights & lots of admin.

 

Gemma knew there must be a better way, and, set out to find a system that could help her store work more efficiently.

Collaborative Working

By approaching Liverpool John Moores University, Gemma was introduced to then-student Software Developer Lewis. Co-founder Lewis immediately understood the challenges Gemma was facing, and, pointed out the inadequacies in Gemma's existing systems and set out to develop the all-in-one Digital Platform that Gemma needed, that we're now making available to all Florists, big or small.

Liverpool John Moores University Software Development
Liverpool John Moores University Software Development
Liverpool John Moores University Software Development
Digital Florist Stand at British Florist Association Trade Shows Fleurex 2024
Digital Florist Stand at British Florist Association Trade Shows Fleurex 2024
Digital Florist Stand at British Florist Association Trade Shows Fleurex 2024

Digital Florists was Born

After 12 months of rigorous testing with Booker Flowers —through peak seasons and evolving challenges — we refined and optimized the platform, adding powerful new features along the way. Today, Digital Florists is ready to help others transform their operations and focus on what they do best. It’s simply too good not to share.