Privacy Policy
Dec 8, 2024
Digital Florists Ltd (“Digital Florists,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you interact with:
Our marketing website at https://digitalflorists.co.uk (the “Website”)
The Digital Florists Platform (the “Service”)
By accessing our Website or using the Service, you agree to the practices described in this Privacy Policy. If you do not agree, please refrain from using our Website or Service.
1. Introduction and Roles
Website (Controller Scenario): When you interact with our Website, we act as a data controller. We decide how personal data collected via the Website is processed.
Service (Processor Scenario): When you use our Service as a business customer, you are the data controller of any personal data you upload or process. We act as a data processor, handling that personal data only according to your instructions and applicable laws.
This Privacy Policy outlines how we handle personal data in both scenarios.
2. Data We Collect
2.1 Website Data:
When you use our Website, we may collect:
Contact Information: Such as your name, email address, phone number, and company name when you fill out forms, contact us, or subscribe to newsletters.
Usage Data: Information about how you interact with the Website (e.g., IP address, browser type, pages viewed, referral URLs). We may use cookies or similar technologies to gather this information.
2.2 Service Data:
When you use our Service, you or your authorized users may upload or process personal data about your customers, employees, or other individuals. This may include:
Customer Data: Names, contact details, order history, payment details, or related information.
Operational Data: Data related to the use of the Service, such as delivery addresses, communication logs, and account activity.
3. How We Use Personal Data
3.1 Website Data:
We use personal data collected from the Website to:
Respond to inquiries and provide information about our products and services.
Improve our Website and understand how visitors use it.
Send marketing communications, where permitted by law and subject to your preferences.
Our legal bases for processing Website data may include:
Legitimate Interests: For example, improving the Website or responding to inquiries.
Consent: For marketing communications where required by law.
3.2 Service Data:
We process personal data within the Service solely to:
Provide, maintain, and support the Service according to your instructions.
Comply with legal obligations, such as responding to lawful requests.
Assist with data subject requests or other regulatory compliance matters as required by applicable law.
We do not use personal data from the Service for our own marketing, analytics, or any other purposes beyond those stated above or in Section 5.
4. Sharing Data with Third-Party Service Providers
To operate and improve our Website and Service, we may share personal data with trusted third-party providers. These providers process personal data on our behalf under strict contractual obligations to ensure compliance with applicable laws and maintain appropriate security measures.
Categories of Service Providers may include:
Hosting, Storage, Backups, and Infrastructure Providers: To securely host and operate the Website and Service.
Location and Address Validation Services: To validate and standardize delivery addresses.
Communication Platforms: To send SMS messages, emails, or other transactional communications.
Analytics Providers: To understand usage patterns and improve the Website and Service.
We do not sell personal data to third parties. If required by law or to fulfill a legal obligation, we may disclose personal data to regulatory authorities or other authorized entities.
5. Aggregated and Anonymized Data
We may create aggregated and anonymized data derived from your interactions with the Website or Service. This aggregated and anonymized data does not include personal identifiers and cannot be linked back to any individual or business. We may use this data to:
Improve the performance, functionality, and reliability of the Service and Website.
Conduct research and analysis to understand trends and usage patterns.
Develop insights for operational and marketing purposes, such as highlighting overall platform metrics or feature adoption rates.
All usage of aggregated and anonymized data will comply with applicable data protection laws.
6. International Transfers
If we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses — to protect the data and maintain compliance with applicable laws.
7. Data Security
We implement robust technical and organizational measures to protect personal data from unauthorized access, loss, or misuse. These measures may include encryption, secure access controls, and periodic security assessments. Although we strive for a high level of security, no method of data transmission or storage is completely infallible.
8. Data Retention
Website Data:
We retain personal data collected via the Website as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
Service Data:
We retain personal data processed within the Service for the duration of your subscription. Upon termination of your subscription, we will:
Retain your data for two (2) months to allow you to export or retrieve it.
Securely delete the data after this retention period unless we are legally required to retain it longer.
9. Your Rights
Depending on your jurisdiction and applicable law, you may have rights regarding your personal data, such as:
Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of personal data, subject to legal retention obligations.
Restriction: Request limitations on processing under certain circumstances.
Objection: Object to processing based on legitimate interests.
Data Portability: Request the transfer of your personal data to another provider.
Withdraw Consent: Where processing is based on consent, withdraw it at any time.
For Service Data, please contact the data controller (e.g., your employer or the entity using the Service) to exercise these rights. For Website Data, contact us directly using the details in Section 12.
10. Cookies and Similar Technologies
Our Website may use cookies and similar technologies to enhance user experience and analyze traffic. You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Website functionality. Click here to view our Cookies Policy.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. Material changes will be communicated via our Website or Service. Your continued use of the Website or Service after any changes constitutes acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us:
Digital Florists Ltd
7 Booker Ave, Liverpool L18 4QY
hello@digitalflorists.co.uk
0151 272 0049